Archive

Archive for the ‘Uncategorized’ Category

A New Venture Capital Model…’Cause This One Is Busted

Venture investing is still broken. I guess when I said this a couple of years ago I was secretly hoping it would find its way home and repair itself. Nope. Wrong.  But after all, I secretly hoped that Osama Bin Laden was just the name of a line of high-fashion women’s accessories!

Silicon Valley is in trouble.  America’s system to spur innovation and growth is in grave jeopardy.  Risk taking has become risk mitigation.  Investors are looking for you to pay them for the privilege of helping them do the job their investors hired them to do.  Is this good old fashioned American capitalism or what?

Silicon Valley is relatively robust compared to the rest of California and the country. Nonetheless, 9% unemployment is unacceptable for what has become known as “the world capital for technology innovation.” I fear greatly that that “capital” will relocate to China in my lifetime.

Silicon Valley began with a natural advantage: Stanford, Arthur Rock, Don Valentine, Larry Ellison, Sergey and Larry, Woz and Jobs. Then comes the rest of the VC pack and greed. We breed greed like no one outside of Wall Street—it is only appropriate that the sequel to Wall Street (the movie) titled Wall Street, Money Never Sleeps has been postponed for reasons that Gordon Gekko would support, to assure that the re-release of Avatar will reek in more profit for News Corp.

Smart Gen Y techies and savvy marketing folks gather here to invent, reinvent and hope for fame and fortune. When you are 22, your center of gravity for personal risk is very low. So, out here is where ideas are a dime a dozen, many still get funded for reasons other than their commercial value and promise. But, that’s the problem.  Nothing that 2/3 of the venture funds have already died, the remaining VC Community (Atkinson view) is made up largely of two camps:

Camp 1: Of the remaining funds only about 20% are actually investing. Many are happy to waste an entrepreneur’s time, in the name of due diligence. These funds are protecting their portfolio, reserving most of the available cash for their portfolio; follow on investments, in the hope that a little tweak here or there might get them some of their money back later on. No real new investing so no real growth for Silicon Valley jobs and limited innovation.

Camp 2: These used to be called “seed funds” and also used to find a way to be included in ecosystem of venture investing.  They would take early risk and reap greater reward when successful. These are now a mix of smaller funds and Super Angels—their investors are successful Tech execs with cash. These are the “flippers”, looking for “smoke” to invest, say $100,000, until there is “fire”. Then perhaps another $500,000 to support the non-business plan, no-revenue model “concept” until it can be sold to one of a few dozen companies as an R&D play, the cheaper of the “Buy or Make” decision.   But do they buy what they (larger companies with public currency) truly planned to make?  The hope is that since software has basically been invented and cloud-based APIs rule, mashing up tech-enabled ideas quickly will yield high returns. In some case it does. But what is really missing are the company builders.  Where are the jobs?  Where is the pride and passion for growth? Were is Arthur Rock?  We need him and his spirit back, not a revisit to the world of Gordon Gekko.

The feeder VC’s and Super Angels are feeding deal flow to their larger VC counterparts, who in-turn, sit on the boards who buy these APIs – I can’t really call them companies. Seems like an insider game to me. So, let’s add this up:

1. No company building in Silicon Valley, so no real job growth. The result is talent creep. People move and because of the high cost of living here, they won’t [can't] come back. Because the economy is still shaky, the companies that are growing (long past the VC stage) prefer to hire contractors rather than full time employees or to outsource work to other countries. This breeds insecurity and no benefits. Imagine sitting next to a full time employee who is doing exactly what you are. They have security, health, dental, vision, vacation, options, etc. You don’t. How does that make you feel? Less valuable? Less committed? Less vested in the success of the company that doesn’t value you and your contribution enough to hire you?

The result is a scared, unsettled workforce with perhaps, if lucky, a 12-18 month contract, because after that the government might find that they truly are employees, charge them back taxes and penalties and where would these companies be with that kind of cost structure?  Budding entrepreneurs are discouraged because they are less relevant, old and of course not forward-thinking.  The American Way?   Sure, according to Gordon Gekko.

2. Good promising companies have limited sources for capital. I was talking with a smaller VC the other day who said a company they looked at recently, had too much traction for its stage of investment and too little traction for the next level of players.   WHAT? Too much market and concept validation?  This is the kind of perverted thinking that many Sand Hill Road investors have these days. Some, not all of these funds reside in Camp 2.  This is the company that is too big to “flip” and too little to grow.  WHAT?  HUH?

I believe that revenue traction is e -v -e- r- y- t- h- i -n- g. Without it, your company just has an idea. So here, in the Valley, “ideas” get funded but promising businesses WITH traction don’t? Aren’t these the types of company’s that use capital to grow and hire people?  Isn’t this the way out of our current prolonged economic dilemma?  Isn’t this the American Way?  In the 60’s there was the concept of the “ugly American”, pretty soon, having adopted our methods, it will be the “Ugly Indian” or “Ugly Chinese”—no ethnic offense intended but these are countries who have used innovation to spur growth.

What’s the answer? Is it Arthur Rock? Longer-term investing perspectives? A new batch of VC’s that are truly interested in, well, venture investing?

In the interest of full disclosure I am the CEO of FohBoh, Inc., a promising young company that is generally not interested and generally unqualified for the venture investors.  But I am also a father, a citizen and a patriot who fears for the future of America when those who hold access to capital see the best opportunities in effectively going to Vegas and betting on “00” or looking outside our borders.

Restaurant Social Media

Social media seems to be on the minds of a lot of people these days. In the U.S. alone, of those online, nearly 81% are on a social network and averaging more than 7 hours a month there. Also, according to the Interactive Advertising Bureau (IAB) “If you are not on a social network, you are not online”. But what does this mean to restaurant operators? Is restaurant social media different from healthcare social media, or real estate social media? You bet.

The restaurant business is unique so it shouldn’t be a total shock that social media application and practices should be different too. But then, this is all pretty new, and new takes time to embrace. While the differences are obvious to industry insiders, it may not be so obvious to all those social web tool developers that “think” they know what restaurant operators need, or want. Most, if not all development is targeted at business to consumer (B2C) applications because developers are, well, consumers not operators.

I just returned from a speaking gig in Chicago where those in attendance were still in the dark on what exactly social media is. While many are indeed, ready to move their social media activities to the next level; engagement and measurement, many are still wondering what this all means for them personally and professionally. This is a big force of change and people don’t always embrace “new” well or quickly. Being from Silicon Valley, we have to be reminded that just because we are early adopters to almost anything with blinking lights, not everyone outside of the Valley is. So, we move a little slower, and spend more time educating the market.

Smarter Restaurant

FohBoh is growing quickly and evolving naturally from being a pure B2B online community for the foodservice industry to an integrated online community to a dynamic social web technology company that offers all industry stakeholders a safe harbor to connect, communicate and collaborate as a foodservice community. This natural evolution has been caused by our need to serve – The Community, that is. Online communities are defining the future products and services consumers and businesses want. So, naturally, being good listeners, we then created social web utilities that our operator members requested. The result is a suite of social web [social media] utilities [products and tools] called Smarter Restaurant: FohBuzz™, FohMail™ and FohTxt™.

FohBoh just released FohBuzz at the Restaurant Leadership conference April 19th in Scottsdale, AZ. Late this month, we intend to release FohMail followed by FohTxt in June. The value of these social web utilities is that they have been created just for the restaurant industry. Moreover, FohBuzz sets the tone for having a more successful marketing and communications campaign/conversation because it delivers what your customers are looking for. From this consumer insight, you will be able to create a more successful email marketing campaign and then anticipate real time needs addresses by FohTxt. The goal is higher open rates and more traffic resulting in more sales and brand loyalty.

So, here are my suggestions to get in the sB2B + B2C social web game:

  1. Join FohBoh. If you haven’t yet, please take 3 min and join the online conversation at FohBoh.com. It’s free and powerful. You will immediately be connected to millions of like-minded foodservice industry professionals worldwide through or direct connects with members at facebook, Linkedin, myspace, Bebo, Plaxo, Twitter and YouTube, among others.
  2. Make an Assessment. Have a meeting with your managers and staff. Ask them about social media and how they use it personally. They are, after all, consumers. Then discuss a simple objective for your company. Maybe it’s introducing a new menu item, or entirely new menu. Or, a seasonal event that your restaurant owns. Whatever, choose one objective (you can have more later) and think about a strategy. In the last issue I discussed our social media methodology for developing a strategy.
  3. Create your social media marketing strategy. Yes, facebook and twitter will be part of this, but there are more tools. Based on your strategy, select tools that meet your needs based on expressing, sharing, networking, gaming, or reviewing. Send emerald@fohboh.net an email if you want a little help here.
  4. Implement your strategy. Messaging is an art and it isn’t all about pushing your message our to as many as you can. We have a rule of thumb that suggests that 70% of all messaging should be “pull, meaning non-marketing in nature. Be a thought leader: inspire, share stories, make friends way. Then, 30% can be broadcasting events, specials, and news that may have a call to action.
  5. Collect brand influencers. This is huge and clearly a goal for social media marketing and communication. These “street teams” are your advocates. They can make and break your brand, so covet these ambassadors and learn from them.

For more information, please contact Michael@fohboh.net, or 650-206-8405.

Categories: Uncategorized